Initially, the brand began showcasing video content with trendy music, which helped drive engagement. Later, I developed the "Short Film" series, a unique concept that became the most viewed content in the Reels section, highlighting the launch of each garment from every capsule collection.

Additionally, I have created TikTok-style videos tailored to that platform’s audience, focusing on lifestyle content during periods without new collections. This strategy has been effective in keeping the audience engaged and maintaining brand visibility.